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Hospital and Community Health: Going from Stakeholder Management to Stakeholder Collaboration

JHHSA, Vol. 26 No. 1, (2003)

Leaders of hospitals and other health service organizations often use
stakeholder management capabilities to analyze, understand, and
transact business with their stakeholders in order to achieve organiza-
tional goals. When these leaders and their organizations become
involved in community health improvement, they have new and
different types of stakeholders than for traditional medical care. In the
community health domain, these leaders should modify their approach
toward stakeholders so that they collaborate with stakeholders rather
than try to manage them. Recommendations for how to do this include
giving up some control, building trusting relationships, and empha-
sizing community goals.

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