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Linking Public Relations Processes and Organizational Effectiveness at a State Health Department

JHHSA, Vol. 25 No. 4, (2003)

This qualitative case study explored a state health department’s rela-
tionships with strategic constituencies from a public relations perspec-
tive. The relationships were explored within the theoretical framework
of the Excellence Theory, the dominant paradigm in public research.
Findings indicate application of the Excellence Theory has the potential
to increase organizational effectiveness at public health entities. With
respect to the case investigated, findings indicate that the state health
department could increase its organizational effectiveness through the
adoption of recommendations based on the Excellence Theory.

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