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Entrepreneurship Management in Health Services: An Integrative Model

Author: KRISTINA L. GUO
Published in JHHSA, Vol. 28 No. 4

This research develops an integrated systems model of
entrepreneurship management as a method for achieving health care
organizational survival and growth. Specifically, it analyzes current
health care environment challenges, identifies roles of managers and
discusses organizational theories that are relevant to the health care
environment, outlines the role of entrepreneurship in health care, and
describes the entrepreneurial manager in the entrepreneurial
management process to produce desirable organizational outcomes.
The study concludes that as current health care environment continues
to show intense competition, entrepreneurial managers are responsible
for creating innovations, managing change, investing in resources, and
recognizing opportunities in the environment to increase organizational
viability.

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